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~person:"Grégoire, Yany"
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Grégoire, Yany
Johnson, Jean L.
85
Cullen, John B.
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Johnson, Jean L
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing letters : a journal of research in marketing
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Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
2
Inbound open innovation for enhanced performance : enablers and opportunities
Sisodiya, Sanjay R.
;
Johnson, Jean L.
;
Grégoire, Yany
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 836-849
Persistent link: https://www.econbiz.de/10010211298
Saved in:
3
Inbound open innovation for enhanced performance: Enablers and opportunities
Sisodiya, Sanjay R.
;
Johnson, Jean L.
;
Grégoire, Yany
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 836-849
Persistent link: https://www.econbiz.de/10010175145
Saved in:
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