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Search: person:"Kim, Sang Jin"
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Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
7
Relationship marketing
7
Fashion
6
Mode
6
Brand management
5
Customer value
5
Kundenwert
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Brand image
4
Computerspiel
4
Internet marketing
4
Markenimage
4
Online-Marketing
4
Video game
4
B-to-B-Marketing
3
Bekleidungsindustrie
3
Business-to-business marketing
3
Clothing industry
3
Customer equity
3
Customer satisfaction
3
Innovation
3
Kundenzufriedenheit
3
Luxury goods
3
Luxusgüter
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsqualität
2
Innovation management
2
Innovationsmanagement
2
Marketing
2
Nachhaltige Entwicklung
2
Service quality
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Social Web
2
Social web
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South Korea
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18
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18
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English
20
Undetermined
1
Author
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Kim, Sang Jin
18
Kim, Kyung Hoon
11
Ko, Eunju
7
Liu, Honglei
4
Wang, Huanzhang
3
Choi, Yung Kyun
2
Ko, Jisu
2
Pang, Wonbae
2
Woo, Heeseok
2
Ahn, Sang-Jin
1
Cho, Yoon-Na
1
Choi, Chang Suk
1
Choi, Jeonghye
1
Chung, Minjee
1
Jiang, Qi
1
Joung, Heerim
1
Jung, Jaesuk
1
Jung, Woo-Sung
1
Kim, Hyunuk
1
Kim, Juran
1
Kim, Sang-Jin
1
Kim, Young-gul
1
Koo, Kyong Ryul
1
Lee, Chang Han
1
Lim, Hyunwoo
1
Park, Minyoung
1
Peng, Siqing
1
Sarkees, Matthew E.
1
Shon, Ji-Hyun
1
Teona, Gogichaishvili
1
Wang, Huangzhang
1
Yim, Sang-Jin
1
Yoo, Jiwon
1
Yuan, Chun Lin
1
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Published in...
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Journal of business research : JBR
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific Journal of Marketing and Logistics
2
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the review of marketing communications
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Urban Sciences
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer behaviour : an international research review
1
Technological forecasting & social change : an international journal
1
The journal of media economics
1
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ECONIS (ZBW)
18
Other ZBW resources
2
RePEc
1
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Understanding the role of service innovation behavior on business customer performance and loyalty
Woo, Heeseok
;
Kim, Sang Jin
;
Wang, Huanzhang
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012501935
Saved in:
5
Service innovations' roles in long-term relationships with business customers
Woo, Heeseok
;
Kim, Kyung Hoon
;
Kim, Sang Jin
;
Wang, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 457-469
Persistent link: https://www.econbiz.de/10012257915
Saved in:
6
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
7
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
8
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
9
The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
Saved in:
10
Sustainable fashion index model and its implication
Wang, Huanzhang
;
Liu, Honglei
;
Kim, Sang Jin
;
Kim, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 430-437
Persistent link: https://www.econbiz.de/10012023673
Saved in:
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