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Search: person:"Kirk L. Wakefield"
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18
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1
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Wakefield, Kirk L.
16
Blodgett, Jeffrey G.
4
Baker, Julie
2
Barnes, James H.
2
Cooper, Marjorie J.
2
Gwin, Carol F.
2
Inman, J.Jeffrey
2
Stilley, Karen M
2
Strombeck, Stephen D.
2
Wakefield, Kirk L
2
Bush, Victoria D.
1
Inman, J Jeffrey
1
Inman, J. Jeffrey
1
Jeffrey Inman, J
1
Johar, Gita Venkataramani
1
Pham, Michel Tuam
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Stilley, Karen M.
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The journal of services marketing
6
Journal of retailing
4
Journal of business research : JBR
2
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
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ECONIS (ZBW)
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1
Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.
;
Inman, J. Jeffrey
;
Wakefield, Kirk L.
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 27-52
Persistent link: https://www.econbiz.de/10009893529
Saved in:
2
How consumer shopping orientation influences perceived crowding, excitement, and stress at the mall
Baker, Julie
;
Wakefield, Kirk L.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
6
,
pp. 791-807
Persistent link: https://www.econbiz.de/10010035303
Saved in:
3
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Stilley, Karen M
;
Inman, J Jeffrey
;
Wakefield, Kirk L
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 34-48
Persistent link: https://www.econbiz.de/10008410564
Saved in:
4
Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation
Stilley, Karen M
;
Jeffrey Inman, J
;
Wakefield, Kirk L
- In:
Journal of consumer research : JCR ; an …
37
(
2010
)
2
,
pp. 264-279
Persistent link: https://www.econbiz.de/10008440744
Saved in:
5
Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars?
Cooper, Marjorie J.
;
Gwin, Carol F.
;
Wakefield, Kirk L.
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 292-299
Persistent link: https://www.econbiz.de/10007917041
Saved in:
6
Situational influences on service quality evaluations
Strombeck, Stephen D.
;
Wakefield, Kirk L.
- In:
The journal of services marketing
22
(
2008
)
5
,
pp. 409
Persistent link: https://www.econbiz.de/10008093030
Saved in:
7
Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars?
Cooper, Marjorie J.
;
Gwin, Carol F.
;
Wakefield, Kirk L.
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 292-300
Persistent link: https://www.econbiz.de/10008900785
Saved in:
8
Situational influences on service quality evaluations
Strombeck, Stephen D.
;
Wakefield, Kirk L.
- In:
The journal of services marketing
22
(
2008
)
4-5
,
pp. 409
Persistent link: https://www.econbiz.de/10008105455
Saved in:
9
How Event Sponsors Are Really Identified: A (Baseball) Field Analysis - Think your sponsorship works? Think again. Sponsor identification responses, correct or incorrect, often ref...
Johar, Gita Venkataramani
;
Pham, Michel Tuam
; …
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10007379255
Saved in:
10
Situational price sensitivity: the role of consumption occasion, social context and income
Wakefield, Kirk L.
;
Inman, J.Jeffrey
- In:
Journal of retailing
79
(
2003
)
4
,
pp. 199-212
Persistent link: https://www.econbiz.de/10006611832
Saved in:
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