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~subject:"Verkaufsförderung"
~subject:"Performance-Messung"
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Search: person:"Kirk L. Wakefield"
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Verkaufsförderung
Performance-Messung
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Inman, J. Jeffrey
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Stilley, Karen M.
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Wakefield, Kirk L.
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Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.
;
Inman, J. Jeffrey
;
Wakefield, Kirk L.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 34-47
Persistent link: https://www.econbiz.de/10008822110
Saved in:
2
Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.
;
Inman, J. Jeffrey
;
Wakefield, Kirk L.
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 27-52
Persistent link: https://www.econbiz.de/10003857389
Saved in:
3
Cross-functional interface and disruption in CRM projects : is marketing from Venus and information systems from Mars?
Cooper, Marjorie J.
;
Gwin, Carol F.
;
Wakefield, Kirk L
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 292-299
Persistent link: https://www.econbiz.de/10003704463
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