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Search: person:"Kohli, Ajay K."
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Marketing management
9
Marketingmanagement
9
Beziehungsmarketing
6
Relationship marketing
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Market orientation
5
Marketing
5
Lieferantenmanagement
4
Supplier relationship management
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English
36
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29
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Kohli, Ajay Kumar
33
Kohli, Ajay K.
27
Jaworski, Bernard J.
19
Challagalla, Goutam
9
Kohli, Ajay K
5
Tuli, Kapil R.
4
Venkatesh, R.
4
Haenlein, Michael
3
Murtha, Brian R.
3
Sarin, Shikhar
3
Ulaga, Wolfgang
3
Zaltman, Gerald
3
Bharadwaj, Sundar G.
2
Davenport, Thomas H.
2
DeKinder, Jade S.
2
Harris, Jeanne G.
2
Leuthesser, Lance
2
Maltz, Elliot
2
Sahay, Arvind
2
Selnes, Fred
2
Wierenga, Berend
2
Bahadir, S. Cem
1
Bharadwaj, Sundar G
1
Bond, Edward U., III
1
Burchett, Molly R.
1
Bărbulescu Robinson, Adina
1
Carpenter, Gregory S.
1
Challagalla, Goutam N.
1
Deshpandé, Rohit
1
Eggert, Andreas
1
Fader, Peter S.
1
Green, Robert T.
1
Houston, Mark B.
1
Hult, G. Tomas M.
1
Jauorski, Bernard J.
1
Jaworski, Bernard
1
Jong, Ad de
1
Ketchen, David J. <Jr.>
1
Kleinaltenkamp, Michael
1
Kumar, Ajith
1
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Journal of marketing
13
Journal of marketing research : JMR
8
AMS review : official publication of the Academy of Marketing Science
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of the Academy of Marketing Science
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Report / Marketing Science Institute
3
Report / Marketing Science Institute / Marketing Science Institute
2
European Journal of Marketing
1
European journal of marketing : EJM
1
Global business review
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of service research
1
Legends in marketing
1
MIT sloan management review
1
Management Science
1
Management international review : mir ; journal of international business
1
Marketing strategy processes and tools
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
RAE - Revista de Administração de Empresas
1
Revista de administração de emprêsas : RAE
1
Scandinavian Journal of Management
1
Strategic management journal
1
Strategies for e-business success
1
The journal of personal selling & sales management : JPSSM
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
35
OLC EcoSci
24
RePEc
4
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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65
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1
Secondary selling : beyond the salesperson-customer dyad
Burchett, Molly R.
;
Murtha, Brian
;
Kohli, Ajay Kumar
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 575-600
Persistent link: https://www.econbiz.de/10014325383
Saved in:
2
Market driving : some directions for future research
Kohli, Ajay Kumar
;
Jaworski, Bernard J.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 348-351
Persistent link: https://www.econbiz.de/10014433610
Saved in:
3
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
Saved in:
4
The study of important marketing issues in an evolving field
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 18-28
Persistent link: https://www.econbiz.de/10012506508
Saved in:
5
Factors affecting the study of important marketing issues : additional thoughts and clarifications
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 29-31
Persistent link: https://www.econbiz.de/10012506513
Saved in:
6
Netflix : reinvention across multiple time periods, reflections and directions for future research
Mier, Joel
;
Kohli, Ajay Kumar
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 194-205
Persistent link: https://www.econbiz.de/10012586900
Saved in:
7
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
8
Driving markets : a typology and a seven-step approach
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahrin, Shikhar
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 142-151
Persistent link: https://www.econbiz.de/10012422203
Saved in:
9
A theories-in-use approach to building marketing theory
Zeithaml, Valarie A.
;
Jaworski, Bernard J.
;
Kohli, Ajay …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10012176403
Saved in:
10
The role of a solutions salesperson : reducing uncertainty and fostering adaptiveness
Ulaga, Wolfgang
;
Kohli, Ajay Kumar
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 161-168
Persistent link: https://www.econbiz.de/10011822564
Saved in:
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