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Search: person:"Kotler, Philip"
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Kotler, Philip
491
Armstrong, Gary
48
Keller, Kevin Lane
30
Kartajaya, Hermawan
23
Lee, Nancy R.
19
Pförtsch, Waldemar A.
16
Setiawan, Iwan
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7
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Kotler, Milton
5
Rein, Irving J.
5
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5
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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Journal of marketing
15
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11
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10
Always learning
7
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6
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5
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5
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4
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3
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2
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2
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2
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2
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ECONIS (ZBW)
314
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128
OLC EcoSci
29
Other ZBW resources
14
RePEc
7
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421
The competitive simulator, a new management tool
Kotler, Philip
- In:
California management review
7
(
1965
)
3
,
pp. 49-60
Persistent link: https://www.econbiz.de/10002238943
Saved in:
422
Competitive strategies for new product marketing over the life cycle
Kotler, Philip
- In:
Management science : journal of the Institute for …
12
(
1965
)
4
,
pp. B104-B119
Persistent link: https://www.econbiz.de/10002238960
Saved in:
423
Experimental methods and simulation models in marketing management
Kotler, Philip
;
Green, Paul E.
;
FitzRoy, Peter T.
- In:
Applications of the sciences in marketing management
,
(pp. 269-453)
.
1968
Kotler
,
Philip
: Computer simulation in the analysis of new-product decisions. mit Bibliogr. S. 283-331 …
Persistent link: https://www.econbiz.de/10002239060
Saved in:
424
Corporate models : better marketing plans
Kotler, Philip
- In:
Harvard business review : HBR
48
(
1970
)
4
,
pp. 135-149
Persistent link: https://www.econbiz.de/10002239070
Saved in:
425
Demarketing, yes, demarketing
Kotler, Philip
;
Levy, Sidney J.
- In:
Harvard business review : HBR
49
(
1971
)
6
,
pp. 74-80
Persistent link: https://www.econbiz.de/10002239090
Saved in:
426
A design for the firmʹs marketing nerve center
Kotler, Philip
- In:
Business horizons
9
(
1966
)
3
,
pp. 63-74
Persistent link: https://www.econbiz.de/10002239190
Saved in:
427
Education problems and marketing
Kotler, Philip
;
Dubois, Bernard
- In:
Marketing analysis for societal problems
,
(pp. 186-204)
.
1974
Persistent link: https://www.econbiz.de/10002239250
Saved in:
428
From sales obsession to marketing effectiveness
Kotler, Philip
- In:
Harvard business review : HBR
55
(
1977
)
6
,
pp. 67-75
Persistent link: https://www.econbiz.de/10002239266
Saved in:
429
A generic concept of marketing
Kotler, Philip
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 46-54
Persistent link: https://www.econbiz.de/10002239295
Saved in:
430
Harvesting strategies for weak products
Kotler, Philip
- In:
Business horizons
21
(
1978
)
4
,
pp. 15-22
Persistent link: https://www.econbiz.de/10002239300
Saved in:
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