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~person:"Wilson, David T."
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Wilson, David T.
LaPlaca, Peter J.
73
Laplaca, Peter J.
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Journal of business-to-business marketing
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Commentary on "The essence of business marketing..." by Lichtenthal, Mummalaneni, and Wilson : the JBBM comes of age
LaPlaca, Peter J.
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 180-191
Persistent link: https://www.econbiz.de/10003814683
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Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : c...
Mummalaneni, Venkatapparao
;
Lichtenthal, J. David
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
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