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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Multicriterion market segmentation : a new model, implementation, and evaluation
Liu, Ying
;
Ram, Sudha
;
Lusch, Robert F.
;
Brusco, Michael J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 880-894
Persistent link: https://www.econbiz.de/10008736178
Saved in:
2
Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation
Liu, Ying
;
Ram, Sudha
;
Lusch, Robert F.
;
Brusco, Michael
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 880-895
Persistent link: https://www.econbiz.de/10008708349
Saved in:
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