//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Madden, Thomas J."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Viral marketing
USA
6
United States
6
Brand image
5
Markenimage
5
Consumer behaviour
4
Konsumentenverhalten
4
Advertising
2
Beziehungsmarketing
2
Brand management
2
Brand relationship quality
2
Cross-cultural marketing
2
Interkulturelles Marketing
2
Markenführung
2
Psychology of advertising
2
Relationship marketing
2
Social Web
2
Social media
2
Social web
2
Virales Marketing
2
Welt
2
Werbepsychologie
2
Werbung
2
World
2
1994-2006
1
2009-2010
1
Age group
1
Altersgruppe
1
Anthropomorphism
1
Automotive industry
1
Betriebswirtschaftslehre
1
Betriebswirtschaftsstudium
1
Bewertung
1
Big event
1
Brand
1
Business economics
1
CAPM
1
China
1
Cohort analysis
1
Comparison
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Hudson, Simon
2
Madden, Thomas Justin
2
Roth, Martin S.
2
Huang, Li
1
Hudson, Rupert
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Tourism management : research, policies, practice
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
2
The effects of social media on emotions, brand relationship quality, and word of mouth : an empirical study of music festival attendees
Hudson, Simon
;
Roth, Martin S.
;
Madden, Thomas Justin
; …
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 68-76
Persistent link: https://www.econbiz.de/10010499497
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->