The effects of social media on emotions, brand relationship quality, and word of mouth : an empirical study of music festival attendees
Simon Hudson; Martin S. Roth; Thomas J. Madden; Rupert Hudson
| Year of publication: |
2015
|
|---|---|
| Authors: | Hudson, Simon ; Roth, Martin S. ; Madden, Thomas Justin ; Hudson, Rupert |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 47.2015, p. 68-76
|
| Subject: | Music festivals | Marketing | Social media | Brand relationship quality | Emotions | Social Web | Social web | Virales Marketing | Viral marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Musik | Music | Großveranstaltung | Big event | Markenführung | Brand management | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010499497