McDonnell, John; Beatson, Amanda; Huang, Chih‐Hsuan - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 3, pp. 367-385
Purpose – Franchised convenience stores successfully operate throughout Taiwan, but the convenience store market is approaching saturation point. This study attempts to empirically examine some important elements (e.g. relationship quality, loyalty, and cooperation) that might promote a...