//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Asaad, Yousra"
~person:"Melewar, T C"
~subject:"Universities"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Melewar, T.C."
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Universities
Brand loyalty
2
Customer experience
2
Export market orientation
2
Higher education institution
2
Hochschule
2
International marketing
2
Internationales Marketing
2
Marketing management
2
Marketingmanagement
2
Students
2
Studierende
2
Studium
2
University education
2
Emotions
1
Experiential brands
1
Experiential services
1
FMCG
1
Großbritannien
1
Higher education
1
Higher education marketing
1
International marketing managers
1
International students
1
International students recruitment
1
Internet
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Servicescape
1
United Kingdom
1
advertising
1
brand
1
brand-building
1
consumer goods
1
consumers
1
e-branding
1
e-tailing
1
electronic
1
equity
1
fast moving
1
international
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Asaad, Yousra
Melewar, T C
Cohen, Geraldine
2
Melewar, T. C.
2
Balmer, John M. T.
1
Published in...
All
Marketing intelligence & planning
1
The marketing review
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Export market orientation in universities : bridging the gap between export marketing and higher education
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
- In:
The marketing review
14
(
2014
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10010417123
Saved in:
2
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->