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~subject:"Emotion"
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Emotion
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Melewar, T. C.
3
Argyriou, Evmorfia
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Bang, Nguyen
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Chen, Junsong
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Corporate reputation review
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ECONIS (ZBW)
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Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
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2
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
3
Consumer attitudes revisited : a review of attitude theory in marketing research
Argyriou, Evmorfia
;
Melewar, T. C.
- In:
International journal of management reviews : IJMR
13
(
2011
)
4
,
pp. 431-451
Persistent link: https://www.econbiz.de/10009388174
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