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~subject:"Reputation"
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Search: person:"Melewar, T.C."
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Reputation
Brand management
71
Markenführung
71
Corporate reputation
51
Firmenimage
48
Consumer behaviour
34
Konsumentenverhalten
34
Brand image
29
Markenimage
29
Unternehmenskultur
29
Corporate culture
27
Public relations
27
Öffentlichkeitsarbeit
26
Marketing management
22
Marketingmanagement
22
Brand architecture
19
Markenarchitektur
19
Brand
17
Markenartikel
17
Marketing
14
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Relationship marketing
10
Welt
10
World
10
Corporate image
8
Malaysia
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
Customer satisfaction
6
International marketing
6
Internationales Marketing
6
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12
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12
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2
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2
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English
13
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Melewar, T. C.
13
Foroudi, Pantea
6
Bang, Nguyen
4
Jin, Zhongqi
3
Dennis, Charles
2
Foroudi, Mohammad Mahdi
2
Gupta, Suraksha
2
Hemsley-Brown, Jane
2
Hussain, Shahzeb
2
Ageeva, Elena
1
Ali, Raza
1
Chen, Chen-Chu Matilda
1
Dinnie, Keith
1
Kitchen, Philip J.
1
Navare, Jyoti
1
Pascaru, Olga
1
Priporas, Constantinos Vasilios
1
Priporas, Constantinos-Vasilios
1
Sharifah Faridah Syed Alwi
1
Wilson, Elizabeth J.
1
Wu, Kailin
1
Yu, Xiaoyu
1
Yusef, Waleed
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Journal of business research : JBR
5
International studies of management and organization
2
Corporate reputation review
1
European business review
1
European journal of marketing : EJM
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
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ECONIS (ZBW)
13
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
4
How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
Saved in:
5
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
6
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
7
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
8
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
9
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
10
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
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