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Journal of marketing
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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The Convergence of Planning and Execution: Improvisation in New Product Development
Moorman, Christine
;
Miner, Anne S.
- In:
Journal of marketing
62
(
1998
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10005975762
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