Silvia, Muhcina; Moraru Andreea – Daniela; Mihail, … - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 885-888
In the marketing approach, the organization’s image has a complicate substance. From many managers’ point of view, the image is an important capital for their organizations, and a basic patrimonial element. From the marketers’ point of view, the image is an important factor for the process...