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Search: person:"Mueller, Rene"
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16
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15
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1
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Mueller, Rene
7
Mueller, Rene Dentiste
7
Balabanis, George
4
Broderick, Amanda J.
3
Melewar, T.C.
3
Quesada, Gioconda
3
Broderick, Amanda
2
Demangeot, Catherine
2
Dentiste Mueller, Rene
2
Gonzalez, Marvin E.
2
González, Marvin E.
2
Kipnis, Eva
2
Mora-Monge, Carlo A.
2
Pullig, Chris
2
Roy, Abhijit
2
Adkins, Natalie Ross
1
Angel Zúñiga, Miguel
1
Baron, Peter
1
Broderick, Amanda J
1
Crotts, John
1
Diamantopoulos, Adamantios
1
Ferguson, Nakeisha S
1
Ferguson, Nakeisha S.
1
Greenley, Gordon
1
Greenley, Gordon E.
1
Henderson, Geraldine Rosa
1
Johnson, Guillaume
1
Johnson, Guillaume D
1
Mack, Rhonda
1
Mack, Rhonda W.
1
Mandiberg, James M
1
Mandiberg, James M.
1
Melewar, T. C.
1
Mueller, James
1
Mueller, James D.
1
Rosa Henderson, Geraldine
1
Ross Adkins, Natalie
1
Wenthe, James
1
Zúñiga, Miguel Angel
1
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International marketing review
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Marketing intelligence & planning
2
Benchmarking : an international journal ; BIJ
1
International journal of business and globalisation : IJBG
1
International journal of management
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Managing service quality : MSQ ; an international journal
1
Quality management journal : QMJ
1
The international review of retail, distribution and consumer research
1
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OLC EcoSci
ECONIS (ZBW)
12
RePEc
7
Other ZBW resources
7
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1
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1186-1194
Persistent link: https://www.econbiz.de/10010119596
Saved in:
2
Toward Intercultural Competency in Multicultural Marketplaces
Demangeot, Catherine
;
Ross Adkins, Natalie
;
Dentiste …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 156-155
Persistent link: https://www.econbiz.de/10010122836
Saved in:
3
Impact of e-procurement on procurement practices and performance
Quesada, Gioconda
;
González, Marvin E.
;
Mueller, James
; …
- In:
Benchmarking : an international journal ; BIJ
17
(
2010
)
4
,
pp. 516-539
Persistent link: https://www.econbiz.de/10008432759
Saved in:
4
An Alternative Approach in Service Quality: An e-Banking Case Study - Data from the National Bank of Spain is used to show how the customer's voice can be designed into its e-banki...
González, Marvin E.
;
Mueller, Rene Dentiste
;
Mack, …
- In:
Quality management journal : QMJ
15
(
2008
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10007901188
Saved in:
5
The Behavioural Homogeneity Evaluation Framework: multi-level evaluations of consumer involvement in international segmentation
Broderick, Amanda J.
;
Greenley, Gordon E.
;
Mueller, …
- In:
Journal of international business studies : JIBS ; a …
38
(
2007
)
5
,
pp. 746-763
Persistent link: https://www.econbiz.de/10007764575
Saved in:
6
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George
;
Mueller, Rene Dentiste
;
Melewar, T. C.
- In:
International journal of business and globalisation : IJBG
1
(
2007
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10009883194
Saved in:
7
Applications of the behavioural homogeneity evaluation framework: The predictive ability of consumer involvement for international food market segmentation
Broderick, Amanda
;
Mueller, Rene
;
Greenley, Gordon
- In:
The international review of retail, distribution and …
16
(
2006
)
5
,
pp. 533-558
Persistent link: https://www.econbiz.de/10007386180
Saved in:
8
QFD strategy house: an innovative tool for linking marketing and manufacturing strategies
Gonzalez, Marvin E.
;
Quesada, Gioconda
;
Mueller, Rene
; …
- In:
Marketing intelligence & planning
22
(
2004
)
2-3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10006963553
Saved in:
9
QFD strategy house: an innovative tool for linking marketing and manufacturing strategies
Gonzalez, Marvin E.
;
Quesada, Gioconda
;
Mueller, Rene
; …
- In:
Marketing intelligence & planning
22
(
2004
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10006963715
Saved in:
10
The human values' lenses of country of origin images
Balabanis, George
;
Mueller, Rene
;
Melewar, T.C.
- In:
International marketing review
19
(
2002
)
6
,
pp. 582-610
Persistent link: https://www.econbiz.de/10006261146
Saved in:
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