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~person:"Yorkston, Eric"
~person:"Park, C.Whan"
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context effects
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hedonic evaluation
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reference point effects
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sequential judgments
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Yorkston, Eric
Park, C.Whan
Nunes, Joseph C.
37
Drèze, Xavier
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Nunes, Joseph C
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Journal of marketing research : JMR
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Multiple reference points in sequential hedonic evaluation : an empirical analysis
Ghoshal, Tanuka
;
Yorkston, Eric
;
Nunes, Joseph C.
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 563-577
Persistent link: https://www.econbiz.de/10010489709
Saved in:
2
Incommensurate Resources: Not Just More of the Same
Nunes, Joseph C.
;
Park, C.Whan
- In:
Journal of marketing research : JMR
40
(
2003
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10006651497
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