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Innovationsmanagement
Marketing management
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Innovation
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O'Cass, Aron
13
Sok, Phyra
5
Ngo, Liem Viet
3
Ahmadi, Hormoz
2
Heirati, Nima
1
Li, Yuan
1
Siahtiri, Vida
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Sok, Keo Mony
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Song, Michael
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Vesal, Mahdi
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
4
Australasian marketing journal
1
International small business journal : researching entrepreneurship
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Journal of strategic marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
13
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1
Do senior managers hold the keys to unlock innovation and environmental sustainability?
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 83-96
Persistent link: https://www.econbiz.de/10013255670
Saved in:
2
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
Saved in:
3
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
4
Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
Saved in:
5
Achieving service quality through service innovation exploration : exploitation ; the critical role of employee empowerment and slack resources
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10011343383
Saved in:
6
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron
;
Sok, Phyra
- In:
International small business journal : researching …
32
(
2014
)
8
,
pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
Saved in:
7
Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
Saved in:
8
Innovation and business success : the mediating role of customer participation
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1134-1142
Persistent link: https://www.econbiz.de/10009756179
Saved in:
9
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
Saved in:
10
Anatomy of service innovation : introduction to the special issue
O'Cass, Aron
;
Song, Michael
;
Li, Yuan
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009756198
Saved in:
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