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Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
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Regionally integrated marketing communications : some evidence from the Western Balkans
Ognjanov, Galjina
;
Nojkovich, Aleksandra
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 268-281)
.
2007
Persistent link: https://www.econbiz.de/10003629528
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