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Grewal, Dhruv
Petty, Ross D.
48
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Bits, Briefs and Applications - Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements
Compeau, Larry D.
;
Lindsey-Mullikin, Joan
;
Grewal, Dhruv
; …
- In:
Journal of consumer affairs : official publication of …
38
(
2004
)
1
,
pp. 178-187
Persistent link: https://www.econbiz.de/10006164869
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