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~subject:"Markenführung"
~subject:"Markenartikel"
~subject:"Werbebeschränkung"
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Petty, Ross D.
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ECONIS (ZBW)
14
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1
Pain-Killer : a 19th century global patent medicine and the beginnings of modern brand marketing
Petty, Ross D.
- In:
Journal of macromarketing
39
(
2019
)
3
,
pp. 287-303
Persistent link: https://www.econbiz.de/10012109480
Saved in:
2
"Natural" claims in food advertising : policy implications of filling the regulatory void with consumer class action lawsuits
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011293425
Saved in:
3
The historic development of modern US advertising regulation
Petty, Ross D.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 524-548
Persistent link: https://www.econbiz.de/10011448293
Saved in:
4
From puffery to penalties : a historical analysis of US masked marketing public policy concerns
Petty, Ross D.
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10009758525
Saved in:
5
Using the law to protect the brand on social media sites : a three "M"s framework for marketing managers
Petty, Ross D.
- In:
Management research review
35
(
2012
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10009660486
Saved in:
6
Coca-Cola brand protection before World War II : it's the real thing!
Petty, Ross D.
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 224-244
Persistent link: https://www.econbiz.de/10009561250
Saved in:
7
The codevelopment of trademark law and the concept of brand marketing in the United States before 1946
Petty, Ross D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10008935191
Saved in:
8
Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.
;
Leong, Susanna H. S.
;
Lwin, May O.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
Saved in:
9
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
Saved in:
10
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
Saved in:
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