//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Pitt, Leyland F."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Consumers
1
Internet marketing
1
Online-Marketing
1
Social Web
1
Social web
1
Verbraucher
1
Werbewirkung
1
user-generated content
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
Undetermined
4
English
1
Author
All
Pitt, Leyland F.
4
Berthon, Pierre
2
Ewing, Michael T.
2
Steyn, Peter
2
Windisch, Lydia
2
Berthon, Jean-Paul
1
Bussy, Nigel M.de
1
Caruana, Albert
1
Ewing, Michael
1
Ewing, Michael T
1
Heerden, Gené van
1
Napoli, Julie
1
Pitt, Leyland F
1
Watts, Alistair
1
van Heerden, Gené
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Business horizons
40
Industrial marketing management : the international journal for industrial and high-tech firms
11
Business Horizons
8
International journal of wine business research : IJWBR
8
Journal of advertising research
8
Journal of business research : JBR
8
Journal of financial services marketing : JFSM
7
Journal of general management
7
Marketing intelligence & planning
7
Psychology & marketing
7
International journal of technology marketing : IJTMkt
6
AMS review : official publication of the Academy of Marketing Science
5
European Journal of Marketing
5
Journal of marketing education : JME
5
European journal of marketing : EJM
4
Journal of Business Research
4
Journal of Managerial Psychology
4
Journal of managerial psychology
4
California management review
3
California management review : CMR
3
International review of entrepreneurship : IRE
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Management information systems : mis quarterly
3
Operations research, Management science : OR MS ; the international literature digest
3
South African Journal of Business Management
3
Corporate communications : an international journal
2
Journal of Service Management
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of strategic management education : JSME
2
MIT sloan management review
2
Management international review : mir ; journal of international business
2
Marketing Intelligence & Planning
2
The Oxford handbook of management information systems : critical perspectives and new directions
2
The international journal of bank marketing : IJBM
2
The international journal of human resource management
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
more ...
less ...
Source
All
OLC EcoSci
4
ECONIS (ZBW)
1
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
Saved in:
2
From whence it came: Understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael T
;
van Heerden, Gené
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-161
Persistent link: https://www.econbiz.de/10008878452
Saved in:
3
The state of theory in three premier advertising journals: A research note
Pitt, Leyland F.
;
Berthon, Pierre
;
Caruana, Albert
; …
- In:
International journal of advertising : the quarterly …
24
(
2005
)
2
,
pp. 241-250
Persistent link: https://www.econbiz.de/10008116684
Saved in:
4
On the renaissance of Chinese brands
Ewing, Michael T.
;
Napoli, Julie
;
Pitt, Leyland F.
; …
- In:
International journal of advertising : the quarterly …
21
(
2002
)
2
,
pp. 197-216
Persistent link: https://www.econbiz.de/10008119042
Saved in:
5
Employment branding in the knowledge economy
Ewing, Michael T.
;
Pitt, Leyland F.
;
Bussy, Nigel M.de
; …
- In:
International journal of advertising : the quarterly …
21
(
2002
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10008119200
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->