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~person:"Wongtada, Nittaya"
~language:"eng"
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Search: person:"Rice, Gillian"
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Consumer behaviour
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International marketing
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Internationales Marketing
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Thailand
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Wongtada, Nittaya
Rice, Gillian
13
Mahmoud, Essam H.
4
Bandyopadhyay, Subir
2
Motwani, Jaideep G.
2
Sandıkçı, Özlem
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Althakhri, Rashid
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Hutchings, Kate
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Kaynak, Erdener
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Journal of international consumer marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya
;
Rice, Gillian
;
Bandyopadhyay, Subir
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
Saved in:
2
Measuring the impact of inter-attitudinal conflict on consumer evaluations of foreign products
Bandyopadhyay, Subir
;
Wongtada, Nittaya
;
Rice, Gillian
- In:
The journal of consumer marketing
28
(
2011
)
3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009230991
Saved in:
3
Multidimensional latent traits of perceived organizational innovation : differences between Thai and Egyptian employees
Wongtada, Nittaya
;
Rice, Gillian
- In:
Asia Pacific journal of management : APJM ; a …
25
(
2008
)
3
,
pp. 537-562
Persistent link: https://www.econbiz.de/10003749994
Saved in:
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