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~person:"Wongtada, Nittaya"
~subject:"Designation of origin"
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Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya
;
Rice, Gillian
;
Bandyopadhyay, Subir
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
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2
Measuring the impact of inter-attitudinal conflict on consumer evaluations of foreign products
Bandyopadhyay, Subir
;
Wongtada, Nittaya
;
Rice, Gillian
- In:
The journal of consumer marketing
28
(
2011
)
3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009230991
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