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Why we like to touch : consumers' tactile esthetic appreciation explained by a balanced combination of unity and variety in product designs
Post, Ruben A. G.
;
Blijlevens, Janneke
;
Hekkert, Paul
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1249-1262
Persistent link: https://www.econbiz.de/10014291862
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