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Search: person:"Schroeck, Michael J."
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Douglas, Willmar J.
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Letendre, Rick A.
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Ness, Joseph A.
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Schroeck, Michael J.
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Strategic finance : leadership strategies in accountants and financial professionals
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OLC EcoSci
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Features - The Role of ABM in Measuring Customer Value -- Part 2 - To measure a customer's lifetime value, managers must measure costs across four dimensions -- Cost to acquire, co...
Ness, Joseph A.
;
Schroeck, Michael J.
;
Letendre, Rick A.
; …
- In:
Strategic finance : leadership strategies in …
82
(
2001
)
10
,
pp. 44-49
Persistent link: https://www.econbiz.de/10006380654
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Features - The Role of ABM in Measuring Customer Value - Your customers are valuable -- But not all are of equal value. Using techniques based on ABM, you can discover who are the...
Ness, Joseph A.
;
Schroeck, Michael J.
;
Letendre, Rick A.
; …
- In:
Strategic finance : leadership strategies in …
82
(
2001
)
9
,
pp. 32-37
Persistent link: https://www.econbiz.de/10006381083
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