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~person:"Frazier, Gary L."
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Frazier, Gary L.
Sheth, Jagdish N.
400
Parvatiyar, Atul
25
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24
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18
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17
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Journal of marketing
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ECONIS (ZBW)
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An attitude-behavior framework for distribution channel management
Frazier, Gary L.
;
Sheth, Jagdish N.
- In:
Journal of marketing
49
(
1985
)
3
,
pp. 38-48
Persistent link: https://www.econbiz.de/10002210087
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2
A model of strategy mix choice for planned social change
Sheth, Jagdish N.
;
Frazier, Gary L.
- In:
Journal of marketing
46
(
1982
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10002824973
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