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~type_genre:"Aufsatzsammlung"
~type_genre:"Article in journal"
~subject:"Marketing management"
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Search: person:"Sheth, Jagdish N."
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Marketing management
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12
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Sheth, Jagdish N.
15
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3
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1
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ECONIS (ZBW)
15
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1
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
2
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
3
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
4
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
5
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
6
Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Saved in:
7
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
8
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
9
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
10
Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
Saved in:
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