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~person:"Padmanabhan, V."
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Padmanabhan, V.
Soberman, David A.
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Marketing modeling reality and the realities of marketing modeling
Coughlan, Anne
;
Choi, S.
;
Chu, Wujin
;
Ingene, Charles
; …
- In:
Marketing Letters
21
(
2010
)
3
,
pp. 317-333
Persistent link: https://www.econbiz.de/10008526555
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