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Journal of advertising research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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OUP Catalogue
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Australasian marketing journal
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European Journal of Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of marketing education : JME
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Journal of the Academy of Marketing Science
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Long range planning : LRP ; international journal of strategic management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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Crisis in American institutions
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European Journal of Marketing Ser.
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European journal of marketing
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Journal of the economic and social history of the Orient
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Life and Literature in the United States
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Marketing Letters
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Marketing research : a magazine of management and applications
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The power of before and after : how the dirichlet can analyze the sales impact of a promotional activity
McCabe, Jim
;
Stern, Philip
;
Dacko, Scott G.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 214-224
Persistent link: https://www.econbiz.de/10009618394
Saved in:
2
It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron
;
Wright, Malcolm
;
Dawes, John
;
Driesener, Carl
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10009998274
Saved in:
3
The Power of Before and After: How the Dirichlet Can Analyze the Sales Impact of a Promotional Activity
McCabe, James
;
Stern, Philip
;
Dacko, Scott G
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 214-225
Persistent link: https://www.econbiz.de/10009998275
Saved in:
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