Teng, Ching-I; Huang, Kuei-Wen; Tsai, I-Ling - In: The Service Industries Journal 27 (2007) 7, pp. 849-863
This study describes the relationships among a salesperson's personality, similarity in terms of personality between salesperson and purchase representative (rep), and service quality perceived by purchase reps. The following findings were obtained: (1) agreeableness of a salesperson was...