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I’ve wanted a BMW since I was a kid : an exploratory analysis of the aspirational brand
Trocchia, Philip J.
;
Saine, Ruby Q.
;
Luckett, Michael G.
- In:
The journal of applied business research
31
(
2015
)
1
,
pp. 331-343
Persistent link: https://www.econbiz.de/10010503413
Saved in:
2
Consumer rental car choice : price, agent, and brand effects
Ainscough, Thomas L.
;
Trocchia, Philip J.
;
Gum, John R.
- In:
Journal of business & economics research
7
(
2009
)
7
,
pp. 39-47
Persistent link: https://www.econbiz.de/10003869843
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