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Sheinin, Daniel
Varki, Sajeev
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments
Sheinin, Daniel
;
Varki, Sajeev
;
Ashley, Christy
- In:
International journal of advertising : the quarterly …
40
(
2011
)
3
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009976474
Saved in:
2
The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments
Sheinin, Daniel
;
Varki, Sajeev
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009265429
Saved in:
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