//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Viswanathan, Madhubalan"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Analphabetismus
1
Consumer behaviour
1
Experiment
1
Illiteracy
1
Konsumentenverhalten
1
Perception
1
Product information
1
Produktinformation
1
Wahrnehmung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gau, Roland
1
Torelli, Carlos J.
1
Viswanathan, Madhu
1
Xia, Lan
1
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
13
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
13
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of Business Research
5
Journal of public policy & marketing
5
Journal of Consumer Affairs
4
Journal of marketing
3
Journal of marketing management : MM
3
Journal of marketing research
3
Psychology & marketing
3
Advances in international management
2
Journal of management education : a publication of the Organizational Behavior Teaching Society
2
Journal of marketing research : JMR
2
Journal of retailing
2
Product and market development for subsistence marketplaces
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Education in the Asia-Pacific region : issues, concerns prospects
1
European Journal of Marketing
1
Future-focused strategic marketing
1
Handbook of consumer psychology
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Product Innovation Management
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of management education : the official publication of the Organizational Behavior Teaching Society
1
Journal of teaching in international business
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Marketing to the poor : creating value
1
Measurement in marketing
1
Next generation business strategies for the base of the pyramid : new approaches for building mutual value
1
Strategic management journal
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
The journal of consumer marketing
1
Transformative consumer research for personal and collective well-being
1
Working paper series : WPS
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu
;
Torelli, Carlos J.
;
Xia, Lan
;
Gau, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->