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~subject:"subsistence"
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Search: person:"Viswanathan, Madhubalan"
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subsistence
Subsistence economy
33
Subsistenzwirtschaft
33
Consumer behaviour
28
Konsumentenverhalten
28
Market research
14
Marktforschung
14
Developing countries
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Indien
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poverty
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Unternehmensgründung
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subsistence marketplaces
5
Feldforschung
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Low income
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Viswanathan, Madhu
4
Shultz, Clifford J.
2
Sridharan, Srinivas
2
Venugopal, Srinivas
2
Echambadi, Raj
1
Hoek, Janet
1
Jung, In Woo
1
Jung, Kiju
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Lee, Leonard
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Leong, Wai Yan
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Minefee, Ishva
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Srinivasan, Raji
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Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of public policy & marketing
1
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ECONIS (ZBW)
4
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1
JPP&M's global perspective and impact : an agenda for research on marketing and public policy
Shultz, Clifford J.
;
Hoek, Janet
;
Lee, Leonard
;
Leong, …
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10012703049
Saved in:
2
Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu
;
Shultz, Clifford J.
;
Sridharan, Srinivas
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
Saved in:
3
Subsistence entrepreneurship, value creation, and community exchange systems : a social capital explanation
Viswanathan, Madhu
;
Echambadi, Raj
;
Venugopal, Srinivas
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10010380636
Saved in:
4
Subsistence and sustainability : from micro-level behavioral insights to macro-level implications on consumption, conservation, and the environment
Viswanathan, Madhu
;
Jung, Kiju
;
Venugopal, Srinivas
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 8-27
Persistent link: https://www.econbiz.de/10010257274
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