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~person:"Berthon, Pierre"
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Berthon, Pierre
Watson, Richard T.
111
Watson, Richard
61
Pitt, Leyland F.
32
Pitt, Leyland
16
Loos, Peter
10
Seidel, Stefan
10
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10
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9
Boudreau, Marie-Claude
8
Watson, Richard Thomas
8
Berthon, Pierre R.
7
Flatau, Paul
7
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7
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5
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5
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5
Watson, Richard A.
5
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4
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Business Horizons
4
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4
Journal of the Academy of Marketing Science
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
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1
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Technological forecasting & social change : an international journal
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The Oxford handbook of management information systems : critical perspectives and new directions
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From Instrumentality to Emergence in Information Systems
Watson, Richard T.
;
Berthon, Pierre
;
Pitt, Leyland F.
- In:
The Oxford handbook of management information systems : …
.
2011
Persistent link: https://www.econbiz.de/10012885742
Saved in:
2
Quality Management in Business Relationships: The Role of Brands in an Open Source Environment
Chakrabarti, Ronika
;
Berthon, Pierre
;
Watson, Richard
; …
- In:
Total quality management & business excellence : an …
18
(
2007
)
8
,
pp. 947
Persistent link: https://www.econbiz.de/10007864050
Saved in:
3
Quality Management in Business Relationships: The Role of Brands in an Open Source Environment
Chakrabarti, Ronika
;
Berthon, Pierre
;
Watson, Richard
; …
- In:
Total quality management & business excellence : an …
18
(
2007
)
7-8
,
pp. 947
Persistent link: https://www.econbiz.de/10007877469
Saved in:
4
The Penguin's Window: Corporate Brands From an Open-Source Perspective
Pitt, Leyland F.
;
Watson, Richard T.
;
Berthon, Pierre
; …
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10006149014
Saved in:
5
Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.
;
Berthon, Pierre
;
Pitt, Leyland F.
; …
- In:
Business Horizons
47
(
2004
)
6
,
pp. 33-40
Persistent link: https://www.econbiz.de/10005354517
Saved in:
6
Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.
;
Berthon, Pierre
;
Pitt, Leyland F.
; …
- In:
Business horizons
47
(
2004
)
6
,
pp. 33-40
Persistent link: https://www.econbiz.de/10006163355
Saved in:
7
U-Commerce: Expanding the Universe of Marketing
Watson, Richard T.
;
Pitt, Leyland F.
;
Berthon, Pierre
; …
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
4
,
pp. 333-347
Persistent link: https://www.econbiz.de/10006151481
Saved in:
8
Pricing strategy and the net
Pitt, Leyland F.
;
Berthon, Pierre
;
Watson, Richard T.
; …
- In:
Business Horizons
44
(
2001
)
2
,
pp. 45-54
Persistent link: https://www.econbiz.de/10005354839
Saved in:
9
Pricing Strategy and the Net - The Internet poses both opportunities and threats to pricing, but a creative strategy can help avoid the intense pricing competition that obliterates...
Pitt, Leyland F.
;
Berthon, Pierre
;
Watson, Richard T.
; …
- In:
Business horizons
44
(
2001
)
2
,
pp. 45-54
Persistent link: https://www.econbiz.de/10006182041
Saved in:
10
Postmodernism and the Web
Berthon, Pierre
;
Pitt, Leyland
;
Watson, Richard T.
- In:
Technological forecasting & social change : an …
65
(
2000
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10007816287
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