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~subject:"Relationship marketing"
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Relationship marketing
Vereinigte Staaten
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Watson, Richard T.
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Plangger, Kirk
2
Brohman, M. Kathryn
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Johnson, Richard
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Karahanna, Elena
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Liu, Qianqian
1
Marder, Ben
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Montecchi, Matteo
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Parasuraman, A.
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Business horizons
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Journal of marketing channels : ... distribution systems, strategy, and management
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ECONIS (ZBW)
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
2
Balancing customer privacy, secrets, and surveillance : insights and management
Plangger, Kirk
;
Watson, Richard T.
- In:
Business horizons
58
(
2015
)
6
,
pp. 625-633
Persistent link: https://www.econbiz.de/10011392835
Saved in:
3
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
4
Process completeness: strategies for aligning service systems with customers' service needs
Piccoli, Gabriele
;
Brohman, M. Kathryn
;
Watson, Richard T.
- In:
Business horizons
52
(
2009
)
4
,
pp. 367-376
Persistent link: https://www.econbiz.de/10003865701
Saved in:
5
Managing the franchisor-franchise relationship : a relationship marketing perspective
Watson, Anna
;
Johnson, Richard
- In:
Journal of marketing channels : ... distribution …
17
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003953080
Saved in:
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