Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Year of publication: |
2023
|
---|---|
Authors: | Plangger, Kirk ; Marder, Ben ; Montecchi, Matteo ; Watson, Richard ; Pitt, Leyland F. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 10, p. 2016-2028
|
Subject: | customer data | customer insight value | customer privacy and data security concerns | customer relationships | customer surveillance | prediction experiments | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing | Kundendaten | Customer data | Konsumentenverhalten | Consumer behaviour | Datensicherheit | Data security |
-
Heffner, Mike, (2020)
-
Balancing customer privacy, secrets, and surveillance : insights and management
Plangger, Kirk, (2015)
-
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk, (2020)
- More ...
-
A theory of information compression : when judgments are costly
Watson, Richard T., (2023)
-
It's real, trust me! : establishing supply chain provenance using blockchain
Montecchi, Matteo, (2019)
-
Practice co-evolution : collaboratively embedding artificial intelligence in retail practices
Bonetti, Francesca, (2023)
- More ...