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~person:"Ordenes, Francisco Villarroel"
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Ordenes, Francisco Villarroel
Wetzels, Martin
51
Ruyter, Ko de
28
Grewal, Dhruv
10
Wetzels, M.
9
Mahr, Dominik
6
Ludwig, Stephan
4
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Birgelen, M. van
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Patterns in motion : how visual patterns in ads affect product evaluations
Farace, Stefania
;
Roggeveen, Anne
;
Ordenes, Francisco …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201574
Saved in:
2
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
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