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~subject:"Markenführung"
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Search: person:"Wiedmann, Klaus-Peter"
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Markenführung
Deutschland
88
Germany
83
Consumer behaviour
75
Konsumentenverhalten
73
Marketing
62
Theorie
38
Theory
37
Beziehungsmarketing
32
Marketing management
32
Marketingmanagement
32
Relationship marketing
32
Brand management
31
Luxury goods
29
Luxusgüter
29
Unternehmen
25
Strategisches Management
20
Corporate reputation
19
Electronic Commerce
19
Firmenimage
19
Brand image
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Markenimage
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Marktforschung
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Market research
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Öffentlichkeitsarbeit
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Management
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Unternehmenskultur
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Brand
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Data Mining
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Energiewirtschaft
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Innovation management
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Markenartikel
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Language
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German
17
English
14
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Wiedmann, Klaus-Peter
31
Hennigs, Nadine
8
Bachmann, Frank
4
Klarmann, Christiane
4
Behrens, Stefan
3
Haase, Janina
3
Labenz, Franziska
3
Schmidt, Steffen
3
Christodoulides, George
2
Klee, Alexander
2
Wüstefeld, Thomas
2
Bausback, Nadine
1
Beck, Christian
1
Bettels, Jannick
1
Breitner, Michael H.
1
Buckler, Frank
1
Carduck, Juliane
1
Deseniss, Alexander
1
Fischer, André
1
Gaßmann, Barbara
1
Gückel, Ramona
1
Hennings, Nadine
1
Ivanov, Denis
1
Kanaplei, Kim
1
Karampournioti, Evmorfia
1
König, Jan C. L.
1
Langner, Sascha
1
Ludewig, Dirk
1
Materna, Jennifer
1
Peuser, Martina
1
Schmitz, Miriam
1
Siebels, Astrid
1
Stölben, Leonie K.
1
Walsh, Gianfranco
1
Winkler, Tobias David
1
Wuestefeld, Thomas
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Universität Hannover / Institut für Marketing & Management
2
Gottfried Wilhelm Leibniz Universität Hannover
1
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Schriftenreihe Marketing, Management
8
The journal of brand management : an international journal
4
Schriftenreihe Marketing Management
3
Journal of business research : JBR
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of product & brand management
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Corporate reputation review : an international journal
1
Ganzheitliches Marketing und Management
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
International journal of services technology and management
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing : ZFP ; journal of research and management
1
Schriftenreihe Marketin Management
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ECONIS (ZBW)
31
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1
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31
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1
Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
2
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
3
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
4
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
5
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
6
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
7
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
8
Brand equity valuation through big data intelligence
Schmidt, Steffen
;
Buckler, Frank
;
Langner, Sascha
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10011561882
Saved in:
9
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
10
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
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