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~isPartOf:"Journal of advertising research"
~isPartOf:"Discussion Paper Series / Institute of Economic Research, Korea University"
~person:"Yi-Cheon Yim, Mark"
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Journal of advertising research
Discussion Paper Series / Institute of Economic Research, Korea University
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In-Store Video Advertising Effectiveness: Three New Studies Provide In-Market Field Data
Yi-Cheon Yim, Mark
;
Yoo, Seung-Chul
;
Till, Brian D
; …
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 386-403
Persistent link: https://www.econbiz.de/10008818235
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