Yoon, Eunsang; Kijewski, Valerie - In: Pricing Strategy and Practice 5 (1997) 2, pp. 45-60
Examines the relationship between a product’s features, the consumer’s quality evaluation, and the marketer’s pricing in the context of a dynamic product/market environment. Estimates a simultaneous system model using two‐stage‐least‐squares regression on Consumer Reports data of...