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Orhun, Yesim
Zeithammer, Robert
76
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A reflection on analytical work in marketing: Three points of consensus
Thomadsen, Raphael
;
Zeithammer, Robert
;
Iyer, Ganesh
; …
- In:
Marketing Letters
23
(
2012
)
2
,
pp. 381-389
Persistent link: https://www.econbiz.de/10010867884
Saved in:
2
A reflection on analytical work in marketing : three points of consensus
Thomadsen, Raphael
;
Zeithammer, Robert
;
Iyer, Ganesh
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 381-389
Persistent link: https://www.econbiz.de/10009565424
Saved in:
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