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~person:"Shavitt, Sharon"
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Cultural identity
2
Kulturelle Identität
2
Advertising
1
Advertising effects
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China
1
Comparison
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Europa
1
Europe
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Print advertising
1
Printwerbung
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Psychology of advertising
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South Korea
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Südkorea
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USA
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Shavitt, Sharon
Zhang, Jing
626
Levchenko, Andrei A.
56
Bai, Yan
36
Zhang, Jing A.
33
Tesar, Linda L.
29
Mendoza, Enrique G.
27
Sposi, Michael
27
Kim, Yun Jung
20
Yi, Kei-Mu
15
Arellano, Cristina
14
Jing, Zhang
14
Guegan, Dominique
13
Fu, Xiaolan
12
Singer, Zvi
12
Yi, Kei-mu
12
O'Kane, Conor
11
Baden-Fuller, Charles
10
Mao, En
10
Rojas, Eugenio
10
Wong, Poh-Kam
10
Wong, Poh-kam
10
Chen, Jing
9
Edgar, Fiona
9
Xu, Lixin Colin
9
Duan, Yanling
8
Santacreu, Ana Maria
8
Zhang, Jin
8
Cole, Matthew A.
7
Di Giovanni, Julian
7
Jiang, Yanxin
7
Mangematin, Vincent
7
Zhang, Wei
7
Du, Mingfei
6
Elliott, Robert J. R.
6
Leung, Aegean
6
Monarch, Ryan
6
Shumway, Tyler
6
Uy, Timothy
6
Yao, Shujie
6
Zhu, Miao
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Journal of international consumer marketing
2
Cross-cultural and critical perspectives on brands
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
2
OLC EcoSci
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Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon
;
Johnson, Timothy P.
;
Zhang, Jing
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009270610
Saved in:
2
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
Saved in:
3
Horizontal and Vertical Cultural Differences in the Content of Advertising Appeals
Shavitt, Sharon
;
Johnson, Timothy P.
;
Zhang, Jing
- In:
Journal of international consumer marketing
23
(
2011
)
3
,
pp. 297-311
Persistent link: https://www.econbiz.de/10009988438
Saved in:
4
Cultural Values in Advertisements to the Chinese X-Generation - Promoting Modernity and Individualism
Zhang, Jing
;
Shavitt, Sharon
- In:
Journal of advertising : official publication of the …
32
(
2003
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10008118329
Saved in:
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