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~person:"Tam, Kwo Ping"
~person:"Du, Mingfei"
~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Macao
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casinos
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economic impacts
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China
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abnormal return of stocks
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abnormal returns
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Beziehungsmarketing
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Brand equity
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Brand image
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Tam, Kwo Ping
Du, Mingfei
Zhang, Jing
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Yi, Kei-Mu
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He, Yong
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Huang, Jinghua
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Industrial marketing management : the international journal for industrial and high-tech firms
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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