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Werbewirkung
Consumer behaviour
16
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Designation of origin
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Astous, Alain d'
5
Carrillat, François A.
4
Berrada, Chemsi
1
Boeuf, Benjamin
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Lazure, Josianne
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European journal of marketing : EJM
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International journal of arts management
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ECONIS (ZBW)
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1
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
2
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
3
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
4
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Saved in:
5
Communication strategies to enhance the effectiveness of product placement in movies : the case of comparative appeal
Astous, Alain d'
;
Berrada, Chemsi
- In:
International journal of arts management
14
(
2011/12
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10009381389
Saved in:
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