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~person:"Schwarzkopf, Stefan"
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Ernest Dichter
2
Market research
2
Marktforschung
2
Motivation
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1950-1970
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Consumer behaviour
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Großbritannien
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History of economic thought
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Konsumentenverhalten
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Marketing
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Motivationspsychologie
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United Kingdom
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Schwarzkopf, Stefan
Dichter, Ernest
42
Gries, Rainer
2
Brandis, Royall
1
Dichter, Ernest R.
1
Fullerton, Ronald A.
1
Führer, Christian
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Gregori, Thomas R. de
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Hamilton, David
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Hennig, Lars
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Kreuzer, Franz
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International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
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Management & organizational history : MOH
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ECONIS (ZBW)
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Ernest
Dichter
and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on
Ernest
Dicht...
Schwarzkopf, Stefan
(
ed.
);
Gries, Rainer
(
contributor
); …
-
2010
-
1. publ.
"Contextualizing
Ernest
Dichter
within modern consumer culture and the rise of psychological approaches to post …
Persistent link: https://www.econbiz.de/10008651345
Saved in:
2
"Culture" and the limits of innovation in marketing:
Ernest
Dichter
, motivation studies and psychoanalytic consumer research in Great Britain, 1950s-1970s
Schwarzkopf, Stefan
- In:
Management & organizational history : MOH
2
(
2007
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10003687652
Saved in:
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