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Ernest Dichter
4
Marktforschung
4
History of economic thought
3
Market research
3
Motivation
3
Ökonomische Ideengeschichte
3
Motivforschung
2
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1946-1991
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1950-1970
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Dichter, Ernest
17
Brandis, Royall
1
Dichter, Ernest R.
1
Fullerton, Ronald A.
1
Führer, Christian
1
Gregori, Thomas R. de
1
Hamilton, David
1
Lazarsfeld, Paul F.
1
Schwarzkopf, Stefan
1
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1
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Harvard business review : HBR
2
Advertising management
1
Die Aussprache
1
Handbuch der Marktforschung
1
International business management : readings and cases
1
Journal of consumer behaviour : an international research review
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Management in a rapidly changing economy
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Modernes Marketing, moderner Handel : Karl Christian Behrens zum 65. Geburstag
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New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
1
Personal values and consumer psychology
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Readings in basic marketing
1
Research in marketing : an annual compilation of research
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Revue française du marketing
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The environment of marketing behavior : selections from the literature
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Zeitschrift für Markt- und Meinungsforschung : Vierteljahresbeiträge zur Theorie u. Praxis
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ECONIS (ZBW)
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Ernest
Dichter
: zum 100. Geburtstag des Vaters der Motivforschung
Führer, Christian
- In:
Handbuch der Marktforschung
,
(pp. 18-23)
.
2007
Persistent link: https://www.econbiz.de/10003536368
Saved in:
2
Promoting the consumer society :
Ernest
Dichter
, the Cold War and FBI
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
Saved in:
3
"Culture" and the limits of innovation in marketing:
Ernest
Dichter
, motivation studies and psychoanalytic consumer research in Great Britain, 1950s-1970s
Schwarzkopf, Stefan
- In:
Management & organizational history : MOH
2
(
2007
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10003687652
Saved in:
4
"Mr. MASS motivations himself" : explaining Dr.
Ernest
Dichter
Fullerton, Ronald A.
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
6
,
pp. 369-382
Persistent link: https://www.econbiz.de/10003617588
Saved in:
5
Le client à l'échelle mondiale.
Dichter, Ernest
- In:
Revue française du marketing
(
2010
)
229
,
pp. 25-37
Persistent link: https://www.econbiz.de/10008932769
Saved in:
6
Packaging communications in international merchandising
Dichter, Ernest
- In:
New ideas for successful marketing : [National …
,
(pp. 192-196)
.
1966
Persistent link: https://www.econbiz.de/10003556573
Saved in:
7
How values influence attitudes
Dichter, Ernest
- In:
Personal values and consumer psychology
,
(pp. 139-144)
.
1984
Persistent link: https://www.econbiz.de/10002065594
Saved in:
8
How world-of-mouth advertising works
Dichter, Ernest
- In:
Harvard business review : HBR
44
(
1966
)
6
,
pp. 147-166
Persistent link: https://www.econbiz.de/10002065598
Saved in:
9
Interpretative versus descriptive research
Dichter, Ernest
- In:
Research in marketing : an annual compilation of research
1
(
1978
),
pp. 53-77
Persistent link: https://www.econbiz.de/10002065607
Saved in:
10
Psychology in industrial marketing
Dichter, Ernest R.
- In:
Readings in basic marketing
,
(pp. 112-117)
.
1978
Persistent link: https://www.econbiz.de/10002065629
Saved in:
1
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