Interpretative versus descriptive research
Ernest Dichter
| Year of publication: |
1978
|
|---|---|
| Authors: | Dichter, Ernest |
| Published in: |
Research in marketing : an annual compilation of research. - Greenwich, Conn. : Jai Press, ISSN 0191-3026, ZDB-ID 244150-0. - Vol. 1.1978, p. 53-77
|
| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002065607